Danaher Moulton has recently advised high-end bathroom and kitchen hardware retailer, Rogers Seller & Myhill, in the successful sale of its business (conducted under the name Rogerseller) and assets to Winning Appliances, popularly known for running the website www.appliancesonline.com.au. The Rogerseller business was founded in 1895 and as a result of the successful transaction, now joins another century-old business, in Winning Appliances. Working alongside Pitcher Partners (Michael Sonego), Stephen Moulton (Chairman) and Ned Puddy (Lawyer) advised Rogers Seller & Myhill throughout the deal process. With employees and showrooms in Queensland, New South Wales and Victoria, the transaction had a number of moving parts.

Danaher Moulton Chairman and partner of the commercial and corporate team, Stephen Moulton says:

“It was a pleasure to assist the Edmonds family with the sale of their business to Winning Appliances. The transaction was largely a smooth process and both seller and buyer worked collaboratively to achieve completion on time.”

In a time when many businesses are impacted by COVID-19, we continue to see activity in the mergers and acquisition space. We are currently advising on other deals in the hospitality, medical and mining industries.

If you are looking for assistance in the sale or acquisition of a business, the team at Danaher Moulton can help you. For a discussion on how we can assist you to navigate the deal process, please contact Stephen Moulton at stephen@danahermoulton.com.au.